about us
Life Sciences Product Marketing On-Demand
Life sciences marketing is a unique and challenging field requiring a breadth of technical and business knowledge. After decades of experience in the industry our founder, Cyndy Lane, recognized the widespread need for skilled interim help and project-based work.
We are a small company that takes pride in the extensive knowledge of that we possess in the life sciences industry. With backgrounds in science, business and beyond we can connect with both scientists and non-scientists.
Your Product Marketing Solution
Over 25 years of experience in biotechnology, specifically in marketing product management related roles.
Our Mission
Our mission is to deliver science-based, customized support that empowers teams and drives results. With experience in both the lab and marketing, we understand your audience—because we’ve been there. We bring fresh ideas, energy, and respect for the science and the people behind it.
about us
Meet Our Team
Cyndy Lane
Director
PhD, MBA
During her 25 years in marketing product management and related leadership roles, Cyndy has managed thousands of products from concept to end-of-product life. Working for several industry leaders such as BD Biosciences, Thermo Fisher Scientific (Life Technologies), and Sigma Millipore (EMD Bioscience), she has successfully launched hundreds of products often exceeding revenue expectations. She maintained large, complex product portfolios improving profitability through the development and implementation of marketing campaigns, pricing strategies, operations initiatives, sales training, and portfolio rationalization. As a product marketing management leader, she has trained and mentored individuals from both inside and outside of the marketing department.
Cyndy received her PhD in Pharmacology from the University of Minnesota and her MBA with emphasis in Marketing and Entrepreneurship from San Diego State University. Heavily leveraging both degrees, she is able to effectively communicate with scientists as well as business leaders.
Michealla Scott
Scientific Marketing and Project Manager
Michealla enjoys using her natural organizational and planning abilities to streamline projects and tackle problems at their root. With a bachelor’s in International Relations and in Political Science from the Maxwell School at Syracuse University, her educational background allows her to analyze a wide variety of projects from a unique perspective amongst her peers. Michealla enjoys collaborating with others and finding creative solutions that work for everyone.
Michealla is always keen on new challenges and the chance to tap into her deep sense of intellectual curiosity.
Alicia Baker
Scientific Marketing Specialist
Alicia has over 10 years of experience and has enjoyed working with all levels of management including employees and directors. Alicia oversees planning, development and implementation of services provided by Life Sciences Product Marketing On Demand. Her responsibilities include working with clients and supporting them in social media content creation and execution as well as data entry and tracking. Alicia is an excellent problem solver and a strong leader. She inspires confidence and trust in others and motivates staff to perform at high levels to consistently meet project expectations.
Peach Norman Owen
Scientific Marketing Assistant
Peach loves bringing creative insight and an international lens to life sciences by supporting Cyndy and the LSPM team with everything from proofreading to creative projects like LinkedIn posts or flyers. Peach graduated with departmental honors in Anthropology, and a degree in International Studies with a minor in Art History and a concentration in Public Policy and Service, from Albion College in Michigan.
Her background in anthropology provides a socially relevant point of view with proven strategic thinking, risk management, sales and marketing skills. Peach has a unique view of the international business and life sciences worlds while focusing on social media trends, cultural inequalities and language preferences. Since joining the team, Peach has really enjoyed leaning into her creative side for client projects and learning from Cyndy.
Maricel Gawaran
Scientific Marketing Assistant
Maricel graduated from the University of California, San Diego with a degree in Urban Studies and Planning. As a Marketing Assistant at Life Science Product Marketing, she assists in the development of impactful promotional material, which includes brochures, handbooks and other various advertising products. Maricel takes pride in managing office operations and logistics, streamlining processes and tackling projects to ensure smooth daily functions.
Having spent many years as a military spouse, Maricel is no stranger to adapting to change and embracing new opportunities. Moving frequently to different duty stations has fostered her ability to build strong relationships and navigate through diverse environments, resulting in her unique perspective and strong interpersonal skills.
Victoria De La Cruz
Scientific Marketing Assistant
Victoria is a graduate from the University of California, Irvine, with a degree in Public Health. With a diverse background in science and healthcare, she brings hands-on experience from working as veterinary technician and chemist. She has a passion for science and helping others in which she is able to apply a wide range of skills across different roles.
At Life Sciences Product Marketing on Demand, her responsibilities include supporting different projects by using her lab and customer service experience to bring value to the team. She enjoys being a team player who thrives in dynamic environments and is always eager to learn, grow, and make a positive impact. Outside of work, she loves spending time with family and exploring the outdoors, while continuing to pursue knowledge in the health and science fields.
Start a Project
We are located in San Diego, affectionately known as Biotech Beach.
We work with both local and remote clients in various time zones.
Life Sciences Product Marketing On-Demand provides skilled interim and project-based personnel with science and business expertise.
Contact
San Diego, CA